AI-generated luxury lakefront terrace overlooking Lake Guntersville at sunset
A HIGHER
STANDARD
OF LIFE.
EXCEPTIONAL PEOPLE.
MEANINGFUL CONNECTIONS.
A MORE BEAUTIFUL TOMORROW.

DINING  |  COCKTAILS  |  CONCIERGE  |  PRIVATE EVENTS

PRIVATE MEMBERS HOUSE

GUNTERSVILLE

Access has its privileges.

⌁

Curated Dining

Thoughtful menus. Memorable company.

◒

Cocktail Lounge

Refined pours in a room designed to linger.

≈

Lake Concierge

From dock to destination, details are handled.

◇

Exclusive Events

Private dinners, gatherings, and member experiences.

THE HOUSE

More than a membership.
A higher standard.

The 1% is a private members house in the heart of Guntersville, created for those who value exceptional experiences, meaningful connections, and a more intentional way of life.

Here, hospitality is quiet, service is personal, and access is deliberately limited.

Discover membership →
AI-generated luxury lake house terrace

MEMBERSHIP

A more meaningful circle.

Founding membership is intentionally limited. Applications are considered individually and are subject to financial verification prior to approval.

◎

Founding memberships

150

Limited inaugural class

$

Initiation fee

$10,000

One-time founding buy-in

▧

Yearly salary verification

Required

Prior to approval

✦

Membership

By application

Review required

AI-generated editorial image of cash and luxury accessories

THE STANDARD

Invest in a richer life.

Membership is not simply access to a room. It is access to time well spent, thoughtful introductions, private experiences, and a setting that reflects the life you have built.

FOUNDING BUY-IN$10,000MONTHLY DUES$500
AI-generated sunset panorama over Lake Guntersville

“A more beautiful tomorrow.”

DOWNTOWN GUNTERSVILLE

QUESTIONS

Membership, considered.

What does salary verification involve?

Applicants selected for final consideration are asked to verify yearly household income before approval. Exact documentation requirements are provided privately during the review process.

Does the $10,000 buy-in guarantee approval?

No. The $10,000 initiation fee is only due after acceptance. Application and review come first.

Can anyone apply?

Yes. Applications are reviewed individually, but submission does not guarantee membership.

Can members bring guests?

Yes, within house limits. Members remain responsible for their guests and house standards apply at all times.

FOUNDING CLASS · FALL 2026

Ready to be considered?

Membership is by application only.

THE HOUSE

Privacy, polished to an art form.

The house is envisioned as a lakefront sanctuary where stone, glass, water, and service are choreographed with almost unreasonable precision. Members move from private dining to the salon, from the terrace to the water, without ever needing to ask twice.

01

The Salon

A candlelit room for conversations that should never happen in a group text.

02

Private Dining

Chef-led dinners, members-only tables, and menus designed around the room—not the masses.

03

The Lake Room

Floor-to-ceiling views, reserved seating, and the kind of sunset that makes meetings mysteriously run long.

04

Concierge Access

Boat arrangements, reservations, special requests, and beautifully unnecessary details handled before you think to ask.

AI-generated luxury lakefront house
Lakefront arrival
AI-generated private members club interior
The private salon
AI-generated Lake Guntersville sunset
The evening view
AI-generated luxury boat on Lake Guntersville
Lake concierge

Nothing loud. Nothing accidental. Nothing public.

MEMBERSHIP APPLICATION

Request consideration.

Founding membership is limited. Submit your contact information for private follow-up. Financial documentation is never collected through this website.